High-quality Linen Clothing Is Suitable For Both Holiday And Office – The New BMuir Collection
The most recent BMuir collection comprises classy and versatile apparel made of the finest 100 % linen in Europe. The premium level natural material, the timeless designs and subtle tones ensure a linen clothing line that is easily adaptable for different occasions. The designer Niina tells us more about the birth of the collection and the properties inherent to linen apparel.
What inspired the BMuir Linen Collection?
The summer of 2018 reached a record-breaking hot spell in Finland as well – Both our customers and staff were constantly inquiring after a clothing collection incorporating high-quality linen. Linen has been a familiar working material used in the Balmuir home décor collection ever since the beginning, and it has always been one of our customer favourites. This as well strengthened our inspiration for creating a BMuir linen clothing collection.
What are the advantages of linen as a clothing material?
The timelessness and effortlessness, as well as the breathability and flow of the material – these are qualities of linen that give it countless opportunities for design. It’s also a common conception to think that linen is solely a summer material. However, combined with other materials it’s also perfectly suitable for the early spring and fall. Linen is also easy to take care of and won’t always require ironing, for example.
Discover the linen clothing collection >>
For what kind of use are linen clothes suitable?
Linen is generally perceived as a relaxed material. However, the starting point of the BMuir collection has been timelessness and transformability. For instance, the Latizia wrap dress can be accessorised to fit a more formal event, or the dress can be paired with a turtle neck underneath to suit a colder weather. The more daring dressers could even wear the dress with slim fit trousers. The collared Livia tunic is an excellent choice for work attire and can also be worn open in a jacket-like fashion. The Louise trousers are relaxed and comfortable, yet neat enough to fit a city or an office setting. Of course, the linen is known best as the ideal material for hot summer days.
What type of materials should linen be paired with?
Linen is a versatile classic, which can effortlessly be paired with different materials, textures, and prints. For instance, silk, cashmere and linen scarves of the Balmuir accessory collection would beautifully complement the linen clothing collection.
How should linen be cared for?
Linen should be washed in accordance with the washing instructions and shaped while damp. If needed, linen can also be efficiently ironed inside out while it’s still damp. Drying the material in direct sunlight should be avoided in order to maintain the brightness of the colours.
Find the linen care instructions here >>
