Balmuir's Product Philosophy

We create future classics while respecting life

Sustainability plays an important role in Balmuir's strategy, vision and values.

Balmuir was born out of an admiration for the craft tradition, high-quality natural materials and long-lasting classic designs. Thus, our collection and sustainability-related work have also been shaped by these elements.

Our products are designed in Helsinki, Finland, and they have been awarded the Design from Finland label. One of the most important principles on which our designs are based is cherishing a long service life. For example, our new collections have been designed in such a way that they fit together with our previous collections, making it easy to combine garments to create different ensembles. Over 50% of our line is made up of products that we continue to offer year after year. In fact, several of our products have been in our collection since the company was founded.

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Emphasis on natural materials

We choose our materials based on their quality and the purpose of the end product. We favour, for example, soft, pure cashmere and long staple cottons. High-quality materials can be identified based on how they feel on the skin: high-quality silk drapes beautifully over the body, and cools you down in warm weather while providing warmth in cool weather, while long staple cottons feel dense and smooth on the skin.

Over 60%* of our textile products are made of monomaterials. This means that they are made of a single material (e.g., 100% cashmere) instead of mixed fibres. This makes it easier to recycle the products, as the materials can be reused as raw material for new garments at the end of their life cycle. The future textile industry will be based on a circular economy, and our aim is to emphasise circular values more in our product design even today.

Some natural materials are problematic from the point of view of animal rights. Balmuir warrants that its products do not contain:

•angora rabbit wool

•cosmetics tested on animals

•endangered exotic skins

•fur